Villa Batel, in Curitiba, hosts the First destination of the Roadshow Century & Casa de Valentina
Ti|25 July 2022
The event brought together the main specifiers of the capital at the retailer with the greatest representation in sales throughout the state.
This Wednesday (23), the first of a series of events headed by Century e that should cover all of Brazil and Latin American countries took place in Curitiba. The Roadshow Century & Casa de Valentina is another initiative by the company to strengthen ties with the main partner retailers and specifiers in the region.
The Casa Villa Batel, owned by Márcia Almeida, and one of Century’s main partner storekeepers in Paraná, received a total of more than 100 people, including architects and decorators, for an exclusive talk with Lucila Zahran Turquetto – creator of the blog Casa de Valentina – and the opening of the store’s new showroom, comprising more than 85% of Century products, including sofas, armchairs, tables, chairs and stools.
The lecture addressed a topic of great interest to the architecture and high decoration market: social media – best practices and how to increase audience engagement on platforms. Lucila, told a little about what she did for Casa de Valentina to get where it is and gave practical tips for those who want to reach a position of reference in their market and in the digital world.
The store environments were designed by renowned architects from the capital of Paraná. Check out more details of the spaces in the gallery below: